XA.net Enters The Facebook Ads Market

Over the past year a growing number of companies have launched on top of the Facebook Ads application programming interface, enabling larger advertisers to scale their Facebook advertising campaigns. Today, XA.net entered the market with the launch of optim.al, a multivariate ad platform.

Over the past year, a growing number of companies have launched on top of the Facebook ads application programming interface, enabling larger advertisers to scale their Facebook advertising campaigns. Today, XA.net entered the market with the launch of optim.al, a multivariate ad platform.

The company is claiming that this is the first solution to enable advertisers to “test Facebook ad variations, find the right audience and leverage unique data via one interface.” However I’m not sure what that claim is based on.

Regardless, XA.net

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