Would You Watch Movies on Facebook?
Calkins suggested that most of the excitement about Facebook is resurfacing of a title, maybe recent or old, when our marketing budget has subsided, but now we can turn it over to consumers and in effect use their marketing budget. "A few weeks into DVD, we really don't talk about the title anymore. ... If you can have fans do that through something like Facebook, it's incredibly powerful. So, we like the idea. I think it's just very early days."
Sony is considering the possibility of distribution of films via social networks or other methods similar to a Facebook-Warner deal announced this week, according to John Calkins, executive VP global digital and commercial innovation at Sony Pictures Home Entertainment. He was speaking Wednesday on a panel at the 2011 Media Summit New York.
According to THR Calkins told the audience, “Our view is that Facebook certainly is a very viable pool, large pool for access for people that are interested in media content.”
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