With 2014 FIFA World Cup Brazil in the history books, the Facebook Data Science Team reported that 350 million Facebook users generated 3 billion interactions (posts, likes, and comments) during the tournament, which ran from June 12 through Sunday (July 13), making it the most-talked-about sporting event in the social network’s history.
The five most social matches in this year’s World Cup were:
- Germany 1, Argentina 0, in the tournament’s final match, which resulted in 280 million interactions from 88 million users.
- Germany 7, Brazil 1, in a semifinal match, 200 million interactions from 66 million users.
- Brazil 3, Croatia 1, in the tournament’s opening match, 140 million interactions from 58 million users.
- Argentina 0, Netherlands 0 (Argentina wins 4-2 on penalty kicks), semifinal match, 83 million interactions from 39 million users.
- Brazil 1, Chile 1 (Brazil wins 3-2 on penalty kicks), round of 16 game, 75 million interactions from 31 million users.
The five most social moments of 2014 FIFA World Cup Brazil were:
- Sami Khedira scores Germany’s fourth goal in seven minutes in its 7-1 semifinal defeat of Brazil, giving Germany a 5-0 lead.
- The final whistle of the final match.
- Toni Kroos scores his second goal of the match in Germany’s semifinal rout of Brazil, giving the Germans a 4-0 advantage.
- Mario Götze scores late in extra time on a cross from André Schürrle to give Germany a 1-0 lead in the final match.
- Neymar scores his first World Cup goal in the host team’s opening match against Croatia, tying the game at 1-1.
The 10 most-talked-about players were:
- Neymar, Brazil
- Leo Messi, Argentina
- Cristiano Ronaldo, Portugal
- Luis Suárez, Uruguay
- David Luiz, Brazil
- Júlio César, Brazil
- Thomas Müller, Germany
- Mesut Özil, Germany
- Hulk, Brazil
- Arjen Robben, Netherlands
The top five demographic groups discussing the World Cup were:
- Men 18 through 24 (22 percent of total World Cup buzz)
- Men 25 through 34.
- Women 18 through 24.
- Women 25 through 34.
- Men 35 through 44.
The top five countries discussing the tournament, in terms of unique users between June 12 and July 13:
- Brazil, 55 million
- U.S., 48 million
- Mexico, 19 million
- Indonesia, 18 million
- India, 14 million
The five most engaged countries, by percentage of Facebook’s user base, were:
- Brazil, 57 percent
- Costa Rica, 52 percent
- Uruguay, 52 percent
- Argentina, 50 percent
- Maldives, 50 percent
And the top five countries by percentage of most World Cup interactions were:
- Brazil, 26 percent
- U.S., 10 percent
- Indonesia, 6 percent
- Mexico, 5 percent
- Argentina, 4 percent
The six players who gained the most Facebook likes during the tournament were:
- Neymar, 14,933,027
- Luiz, 11,058,571
- James Rodriguez, Colombia, 9,018,742
- Ronaldo, 6,432,460
- Messi, 5,836,489
- Oscar, Brazil, 3,119,703
And the top six by percentage gain of Facebook likes were:
- Memphis Depay, Netherlands, 678 percent
- Tim Howard, U.S., 334 percent
- Ricardo Rodriguez, Switzerland, 318 percent
- James Rodriguez, 269 percent
- Asmir Begović, Bosnia and Herzegovina, 209 percent
- Fred, Brazil, 197 percent
Finally, the top 10 posts by players during 2014 FIFA World Cup Brazil were:
- June 21, a selfie by Neymar featuring teammate Thiago Silva.
- June 21, Ronaldo posing with a melon Ronaldo.
- July 4, Messi posts a photo of himself with Neymar, wishing the latter a speedy recovery from his injury.
- July 5, Luiz wishes Neymar well.
- July 1, Messi shares a locker-room shot following Argentina’s victory over Switzerland.
- July 7, Luiz wishes Neymar well.
- June 24, Messi’s birthday wish is “to win the World Cup.”
- July 8, Neymar thanks fans and teammates for their support.
- June 30, Messi marks the beginning of the round of 16.
- July 1, Ezequiel Lavezzi of Argentina shares a locker-room shot with Messi and Angel di Maria after beating the Swiss.