Why Is Yahoo Now Keeping Your Search Data for 18 Months?
Yahoo!, they’re watching you! Two years after the search engine broke from the rest of the industry by announcing it would hold users’ Internet search data for just 90 days, the company is backpedaling. Yahoo! will now keep tabs on your browser’s tabs for six times as long as they used to, but why?
Yahoo!, they’re watching you! Two years after the search engine broke from the rest of the industry by announcing it would hold users’ Internet search data for just 90 days, the company is backpedaling. Yahoo! will now keep tabs on your browser’s tabs for six times as long as they used to, but why?
The new retention period, 18-months instead of 90 days, puts the company back in line with the giant of the search engine industry, Google, which never abandoned its 18-month retention policy.
And that, an effort to stay afloat in a growing industry, appears to be the main reason behind Yahoo’s seemingly consumer un-friendly move.
Anne
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