Why Apple Hopes the iPhone 5 Is Worth the Wait
For years now the public has been grumbling about spending hard-earned money on technological devices that become dated within weeks, or days, or hours of walking out of the store. It’s a terrible feeling. Brands such as Apple have been mercilessly efficient in integrating their products into our culture and creating the perception that anyone without the latest device is an unsophisticated, geriatric luddite.
However, a new report detailing the sluggish sales of iPhones indicates an important shift in the way consumers are spending their dollars: They’re waiting for the next version to become available before making a purchase.
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