LinkedIn revealed the details of its quarterly product release for LinkedIn Sales Navigator for the fourth quarter of 2018, highlighted by four major features that will be available for all users.
LinkedIn Sales Solutions vice president of products Doug Camplejohn outlined all of the updates in a blog post, noting that LinkedIn Sales Navigator’s new advanced alerts, custom lists, the addition of “reports to” on the lead page and advanced search on mobile are the four features available to all users.
LinkedIn Sales Navigator already provided alerts on the main menu bar in its desktop and mobile versions for:
- A saved lead started a position at a new company.
- A saved lead has a new position within the same company.
- A saved lead viewed your profile.
- A potential lead recently joined a saved account.
- A saved lead has accepted your connection request.
- A saved lead was mentioned in the news.
Three new alerts were part of the update:
- Someone at a saved account viewed your profile.
- A saved account has just raised funding.
- A saved lead has engaged with LinkedIn posts from your company.
The professional network noted that engagement alerts for organic LinkedIn posts will be available for Team and Enterprise Edition customers, while alerts for sponsored LinkedIn posts will only be available in Enterprise Edition.
LinkedIn also added the ability to create unlimited customized lists in the desktop and mobile versions of Sales Navigator, with Camplejohn writing, “The new custom lists view lets you easily jot down notes on a saved lead or account and filter your list based on groups like people who have changed jobs in the last 90 days, people who have posted on LinkedIn in the past 30 days or companies who have had senior leadership changes in the past three months, among others.”
A new “Reports To” field was added to the lead page of LinkedIn Sales Navigator so that once a user learns who a lead reports to, that information can be added to their page by searching for specific names or browsing recommendations.
Those updates will only appear in the user’s company’s Sales Navigator contract, and when someone in the company looks up that lead, they will see who they report to, who added the connection and a reporting history.
The administration experience was completely redesigned, highlighted by Account Center being rolled out as a LinkedIn platform. Camplejohn wrote, “if you’re an admin for Sales Navigator and other LinkedIn enterprise products like LinkedIn Learning or Recruiter, you can manage your seats from one place.”
All of the search features that had been available via LinkedIn Sales Navigator on desktop can now be accessed via the Sales Navigator application, including advanced filters, search history and the ability to save searches across devices.
Companies that use PointDrive to share sales materials and track who is engaging with them can now do so via customer-relationship-management platform Dynamics 365 for Sales, with Salesforce to follow in 2019.
LinkedIn also revealed that it is adding a web conferencing category to its LinkedIn Sales Navigator Application Platform partner roster, and Zoom will be the first partner under that category.
Camplejohn wrote, “The Zoom integration will let you hover over the name of anyone in the list of people on a Zoom call and see their Sales Navigator information (e.g., profile photo, title, things you have in common). It’s a very cool, on-the-fly way to know more about meeting attendees and any connections you might have in common.”
The professional network is “tightly integrating” with Salesforce’s Winter Lightning release so that admins can configure LinkedIn Sales Navigator without having to go to AppExchange and add support for Person accounts in Classic and Lightning,
Finally, demand orchestration software-as-a-service platform Integrate is now directly integrated into the LinkedIn Marketing Solutions platform, enabling business-to-business marketers to boost the efficiency and performance of their lead-generation campaigns.