LinkedIn Added Several New Features to Its Sales Navigator Platform

Deals and Buyer’s Circle paint a more complete picture of the pipeline

LinkedIn Wednesday announced a host of updates to its Sales Navigator platform, highlighted by Deals and Buyer’s Circle, which are aimed at providing a better understanding of the sales pipeline.

LinkedIn Sales Solutions vice president of products Doug Camplejohn shared a comprehensive look at all of the changes to Sales Navigator in a blog post.

Deals is aimed at providing managers and sales representatives with a more effective way to understand and manage their sales pipelines, as well as add deal and contact information to their customer-relationship-management systems.

It works by pulling pipeline data from companies’ CRM systems and displaying it in a simple web interface, enabling users to edit information for their entire sales pipeline on a single page—including deal size, stage, close date and next steps—without having to toggle back and forth between Sales Navigator and their CRM system.

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