What’s Going On at BlogHer

BlogHer has become a big deal, with 3,000 visitors expected between yesterday’s kick-off and tomorrow’s finale. DeVries PR offers some tips for those attending the San Diego event, to help from getting too overwhelmed. PepsiCo is also trying to make things a little more intimate, taking some activities off the show floor to smaller settings.

According to Jamie Stein, director of digital initiatives at PepsiCo, the company has a variety of brandcentric happenings planned like a Quaker pod off the show floor where folks can taste a new Chewy granola bar and a Trop50 CSR program with E! host Giuliana Rancic to support free school breakfast programs. “These women are important to us and to our long-term success,” Stein said.

BlogHer is also making news because of findings about young children and their use of smartphones.

According to research conducted by BlogHer and Parenting Group, 20 percent of two-year-olds whose moms are Gen Xers have used smartphones, and 33 percent of toddlers who have Gen Y moms have used a smartphone.

BlogHer also announced a partnership with P&G for a yearlong program called “Live Well Lived” targeting the 26 million members of the BlogHer network that will bring editorial content in three areas — Looking Your Best, Getting Organized, and Getting Happy — and promote new P&G products to BlogHer members.

And BlogHer has announced a partnership with LATISM (Latinos in Social Media) that will result in a LATISM – BlogHer Publishing Network and BlogHer’s sponsorship of the LATISM conference.

If you’ve got some interesting goings on at BlogHer to report, let us know in the comments or at prnewser@mediabistro.com.

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