What Will T.G.I. Friday's Do with Its Woody?

Woody worked: Now what? T.G.I. Friday’s used a campaign on Facebook, featuring a fictional 30-something slacker named Woody who still lives with his parents, to sign up nearly 1 million fans, each of whom received a free hamburger. But now that the restaurant chain reached its goal of 1 million, which was doubled from its original target of 500,000, what will it do with 1 million friends, Inside Facebook asks.