What Was AOL Thinking?
One week ago AOL announced that they were acquiring Bebo for a whopping $850 million. The blogosphere was surprised by the acquisition and now one week later talk of AOL making a horrible decision is returning. Is this surprising? Not really. While Bebo was the second social platform to market, growth has become relatively stagnant.
According to Henry Blodget, executives at AOL have had some internal conflict over the acquisition. The primary issues highlighted were the inability for AOL to monetize social-network inventory, Bebo’s flattening growth and the belief that the Bebo founders will hit the road.
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