What experts are saying about Facebook's Atlas
In an effort to better compete with Google, the Web’s premier ad server, Facebook re-launched Atlas yesterday. It’s expected to be a game-changer for the social network, keeping in step with the company’s cross-platform goals.
Several industry experts have recently weighed in on Atlas and what it means for social advertising moving forward.
David Serfaty, Director of Social Advertising, Matomy Media Group:
The relaunch of Atlas as Facebook’s new ad platform represents an important shift in Facebook’s advertising model.
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