What Blockchain Will Mean for Advertisers and Publishers

Defining what it is and what it can do

Video: John Tejada; Editor: Nick Gardner
Headshot of Chris Ariens

At Adweek’s Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing ecosystem.

For one, the transparency it will bring means ad effectiveness will increase exponentially. How much? Watch above for a look at how much waste exists today, and how blockchain promises to fix it.

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.