Weather Channel Launches Mobile Ads

One year after announcing that it figured out how to target ads based on current weather conditions, The Weather Channel announced yesterday that it will begin offering video ads on its mobile platform, MediaPost reports:

“With the new video forecasts on its mobile Web presence, the company said it would begin rolling out novel advertising opportunities in the second quarter,” the network said. “There will be 15-second post-roll video ads, along with five-second billboards in the pre-roll spot and a banner ad. An advertiser can own a particular section.”

The channel said its mobile site reaches 6.3 million unique users per month, according to the report.