Learn from This: Virgin America's Terminal 2 Takeover

Virgin America launched four years ago at the cusp of viable social media marketing. The airline appreciates that social media is not an overlay; it’s at the core of the company’s culture. I’ve previously cited Virgin America as great example of a brand leveraging every element of the customer experience, combining media platforms with events, keeping the fun level high and benefiting from risk-taking. After the jump, at least one idea you can add to your social media marketing playbook.

Virgin America launched four years ago at the cusp of viable social media marketing. The airline appreciates that social media is not an overlay; it’s at the core of the company’s culture.

I’ve previously cited Virgin America as great example of a brand leveraging every element of the customer experience, combining media platforms with events, keeping the fun level high and benefiting from risk-taking.

What follows is at least one idea you can add to your social media marketing playbook.

Context Optional worked with Virgin America to create the engagement experience for Facebook and Foursquare users checking in at Virgin America’s new home at San Francisco International Airport. Terminal

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in