Viral Video Law #5: The Weirder The Better

What could be more intriguing than a dog, dressed up in a squirrel costume, chasing a squirrel? A new video hit YouTube this week that shows just that, and it is truly a work of genius. ‘Dog Squirrel Chasing a Squirrel‘, uploaded by YouTube user Charles Trippy, is currently at just over 155,000 views and growing and is a perfect example of how weird can pay off in the world of viral video.

In truth, this video has it all – an adorable squirrel, a cute dog running around in a ridiculous costume and a punk rock style theme song that you can’t get out of your head.