Vimeo Gets Family Friendly with Content Ratings for Videos

The creators of the video sharing site have vowed that all “boobs, blood, and curse words” will now be categorized and rated under the labels “All Audiences,” “Mature,” or “Not Yet Rated.”

Ultimately, Vimeo plans to create filters for people to block unwanted content on their own.

“Though often essential to artistic expression, so-called ‘mature content’ can be decidedly less essential for certain audiences, such as children, office workers with their computer speakers turned up too loud, and people who’d rather not encounter particular things,” wrote Vimeo’s Paul Simoneschi in a blog