Views of LinkedIn Learning Content Tripled in April’s First Week vs. January

Membership in groups was up 130% in March compared with February

LinkedIn Learning will begin focusing on one skill that is trending each week LinkedIn Learning
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LinkedIn shared an update on how people are using its LinkedIn Learning resources during the coronavirus pandemic.

LinkedIn Learning vice president of product management Hari Srinivasan said in a blog post that people watched 1.7 million hours of content on LinkedIn Learning during the first week of April, compared with 560,000 hours during the first week of January.

He added that membership in LinkedIn Learning groups was up 130% in March versus February.

LinkedIn Learning will begin focusing on one skill that is trending each week and provide free access to related courses, and Srinivasan said this week’s topic is “Managing Through Difficulty,” so members have free access through the end of June to How to Manage Feeling Overwhelmed, Managing Stress for Positive Change and Coaching Employees Through Difficult Situations.

He wrote, “What people are learning is evolving. In early March, courses on ‘working from home’ surged as both employees and managers looked for advice on how to navigate the challenges of remote work. More recently, soft skills that can help people survive, and even thrive, are now trending. For example, in the past two weeks, interest in courses on mindfulness and stress management has surged, as has interest in courses on resilience. As we’ve witnessed this evolution, we’ve made related courses available for free. See Free LinkedIn Learning Courses to Help You Navigate the Impact of Covid-19 to find access to all of them, including courses that may be helpful if you’re searching for a job.” David Cohen is editor of Adweek's Social Pro Daily.