How Digital Transformation Is Changing the Hiring Process

What top brand marketers look for in new hires

Video: Josh Rios/John Tejada; Editor: Breana Mallamaci

It’s not just new digital products and platforms that are upending how we do our jobs—it’s the jobs, too, that are changing. As we learned recently at the South by Southwest Interactive Festival, brand marketers are having to adjust how they hire.

We talked to marketers from Flipboard, Land O’Lakes, and The New York Times, among others, about who they’re looking for and how they hire.