Video advertising pushes SponsorPay’s revenues up 125 percent year-on-year
European offer network SponsorPay says its annual revenues have grown by 125 percent year-over-year into 2011, crediting its new Android pay-per-install network and video advertising product BrandEngage.
SponsorPay has followed in the footsteps of companies like Tapjoy and Flurry in promoting incentivized video advertising, as the format gained traction in mobile games over the past year. SponsorPay launched BrandEngage last July, after it and many other monetization companies found that video advertising products performed better in mobile apps than traditional banner ads.
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