Vice Media Names Former Mic Publisher Its New Chief Digital Officer

Cory Haik will report to CEO Nancy Dubuc

Cory Haik will prioritize audience growth, platform partnerships and "digital product innovation" for Vice. Vice Media
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Former Mic Publisher Cory Haik has been named Vice Media’s new chief digital officer and will prioritize audience growth, platform partnerships and “digital product innovation” for the media company, Vice said today.

Haik will report to CEO Nancy Dubuc and work out of Vice’s Brooklyn office. She will oversee the updated vice.com, where the site’s distinct channels, which previously had their own websites, now redirect to vertical pages on the main site.

“Having been on the frontlines of digital for the last 20 years, Cory is the total package and a perfect fit for Vice as we build our executive team,” Dubuc said in a statement.

Haik has been on Pulitzer-prize winning teams for The Times-Picayune’s Hurricane Katrina coverage and at The Seattle Times’ coverage of a police officer shooting. She also worked at The Washington Post developing new digital tools and, most recently, served as publisher of Mic.

Her most recent job was as publisher of the financially strapped Mic which, facing a looming cancellation to its Facebook Watch program last year, laid off most of its staff before it sold to Bustle Digital Group. Haik told staffers as the changes were announced that she was resigning and that Mic had “confounding” issues.

“Digital media has come into its own, and the opportunity to help bring together Vice’s global offerings and develop strategy for how current and future audiences will consume its groundbreaking storytelling is a privilege,” Haik said in a statement. “This is a business I love deeply, and Vice is a brand I am so proud to be a part of.”


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.