Just in time for the National Football League postseason, the league is teaming up with Facebook to post short video clips game highlights, NFL news and fantasy advice to be followed by ads for Verizon Wireless, which is footing the bill, The Wall Street Journal’s CMO Today blog reported.
According to CMO Today, Facebook and the NFL will share revenue from the ads, although specific terms were not provided. More sponsors will be included at a later date, CMO Today reported.
The league reached a similar partnership with Twitter last year, according to CMO Today, in which users’ Twitter feeds included short video clips with advertising.
CMO Today reported that the NFL’s clips on Facebook will appear above a clickable message that says, “Presented by Verizon,” and video ads from the wireless carrier will play immediately following the football clips.
A Facebook spokeswoman told CMO Today:
This is a small video sponsorship test, and we will be evaluating how people, publishers and marketers respond to this kind of co-branded video content on Facebook.
Readers: What are your initial thoughts?
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