Velocity, Acceleration, and New Ways of Measuring Marketing Impact
The good news is that we can now better understand when things are working or not — so long as we ask the right questions.
A marketing nightmare occurred at our agency a few years ago (don’t worry, it was a marketing nightmare, not a real nightmare). We primed a social/viral initiative we thought couldn’t miss. We launched it into the world, seeded it in all the right places, and did all the things you were supposed to do to make it work.
At first, it seemed like we were right. It jumped off to a great start. People were sharing it in their networks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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