USPS Using Social Media Outlets to Preview 2012 Forever Stamps

Recent 2012 stamps previewed were the Cherry Blossoms Centennial, the Edgar Rice Burroughs, Love Ribbons stamps and Black Heritage Stamp. Each stamp honors a particular aspect in American history. When the stamp is revealed on the social media page, a simple but meaningful explanation is made for the honor.

The Postal Service is offering sneak peeks at some of its 2012 stamps one at a time, using social media outlets to reach broader, more diverse audience is an initiative that began July 18, 2011.

Some of the stamps previewed so far are the Cherry Blossoms Centennial, the Edgar Rice Burroughs, Love Ribbons stamps and Black Heritage stamp. Each stamp honors a particular aspect in our history. When the stamp is revealed on the social media page, a simple but meaningful explanation is made in its honor.

For instance, the 2012 Black Heritage Stamp honors legendary publisher John H. Johnson.

“We are proud to immortalize John H. Johnson as our latest inductee in our Black Heritage stamp series,” said Stephen Kearney, manager, Stamp Services. “He was the trailblazing publisher of Ebony, Jet and other magazines as well as an entrepreneur. In 1982, he became the first black person to appear on Forbes magazine’s annual list of the 400 wealthiest people in America. His magazines portrayed black people positively at a time when such representation was rare, and he played an important role in the civil rights movement. President Clinton awarded him the Presidential Medal of Freedom in 1996.”

Customers may preview the stamps on Facebook or through Twitter @USPSstamps. The postal service’s website Beyond the Perf offers the back story of the upcoming stamp subjects, first-day-of-issue events and other philatelic news.

When you visit the website, you are given a short history lesson of the people or topics being honored with a forever stamp. It’s a wonderful educational experience and offers a whole new meaning when you place your stamp on the envelope.