Report: 34 Percent of U.S. Adults Willing To Pay For Video Calling Services

Rebtel, an independent mobile VoIP company, released the results of part 1 of 2 of their survey measuring consumer sentiment on long distance calling. In the survey. 2,258 U.S. adults ages 18 and older were polled online regarding their calling habits and which long distance services and providers they prefer. The results? Over 56 percent of these consumers are looking to switch services for international calling. More after the jump.According to the first graph below, over 56 percent of international callers are willing to change how they make international calls and 43 percent would prefer to use their primary mobile device to make these calls. 19 percent of adults are willing to opt for a mobile phone with a long distance package while 16 percent are willing to work with their carrier’s calling rates. What’s particularly interesting is that 11 percent said they would use a VoIP service/application.

“This signals a major opportunity for calling companies and services to capture a majority of the U.S. consumer market. Our findings demonstrate that international calling is a wide open market for innovative and inexpensive calling services, and will allow services like Google Voice to pose a real threat to operators.”

Over 14 percent of Americans are currently making video calls using services like Skype, iPhone 4 to iPhone 4, Google Chat and more – a number that will climb steadily over the next few years as more services rise and bandwidth increases. Video callers aren’t expecting everything for free as 34 percent of the respondents stated they are willing to pay monthly fees. This presents a great opportunity for existing services to offer a freemium model and create new revenue channels.

44 percent of those who said ‘yes’ would be willing to pay under $5, 21 percent would spend between $5 and $10, and 18 percent would spend more than $10. Lastly, 17 percent would be willing to pay whatever cost would be demanded.

Consumer behaviors tend to change over time once they are comfortable using the technologies that enable them to communicate in new ways. Apple’s already intro’d FaceTime video chatting on iPhone 4 is seemingly in vogue as others like Blackberry are trying to follow suit. RIM’s announced Playbook tablet will feature front and back cameras and if it integrates the popular BlackBerry Messenger service, there will be over 35 million active users to introduce to video calling. Technology is rapidly changing as many companies enter the playing field providing everything from 1080p webcams to push-to-video software for Android. What business model will work best to capture the maximum number of people? Can virtual goods have a tie-in here?