The Arizona Cardinals, Oakland Raiders and Kansas City Chiefs continued to lead growth on Facebook, Twitter and Instagram, respectively, in weeks four through six of the National Football League season.
Those results mirrored the findings for weeks one through three by Unmetric, which analyzed all of the NFL teams on the three social networks from Sept. 27 through Oct. 16 using its cross-channel reports. Its findings included:
- The Dallas Cowboys maintained the largest Facebook audience size, while the New England Patriots continued to lead Twitter and Instagram.
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