Twitter Talks Trust And Simplicity

Whenever Dick Costolo speaks, people find deeper meaning in it. Maybe that’s why he likes to stay on point and keep things simple – minimalistic. You know, kind of like how he envisions Twitter running.


Yes, the platform that has added Vine, Music and advertising/social TV enhancements up the wazoo sees its efforts as working toward paring the service down.

Maybe they’ll get a reality show to cover this transformation, like Breaking Amish, but opposite.

Let’s talk trust. As Pando Daily points out, Twitter and Facebook have very different issues to worry about when it comes to trust:

[At the All Things D conference] The issue of trust came up as a huge Achilles Heel for both companies, but in very different ways. For Facebook it’s the uneasy trust with what we share about ourselves. What are they doing with it, and are they protecting it enough? With Twitter, it’s about our increasing reliance on the service to give us news and information, and whether we can trust those who are using Twitter — not Twitter itself.

You’ll likely remember there were debates recently about adding the option to edit tweets. This came after the Boston Marathon misinformation-fest that took center stage on Twitter.

Should we be able to edit tweets – and does that really help? We can edit elsewhere (Facebook and Google+) and misinformation persists, so who knows? Twitter protects us from prying government eyes, that may have to be enough. Priorities, people.

And now this “simplicity” issue: Apparently Costolo “repeatedly answered questions about how Twitter would innovate and expand and develop its product by saying, frankly, it wouldn’t. ‘We look at what can we remove,’ he said, adding later. ‘We’re not trying to add new things into Twitter. My challenge is how do you pull things out of it?'”

So what could Twitter remove? How about Music. It’s a failed experiment, don’t you think? Or maybe direct messages? I don’t know about yours, but mine are a spam wasteland for the most part. Share your ideas of what Twitter should cut in the comments.

(Image from Shutterstock)