Twitter Premieres TV Ad Targeting, Enabling Marketers To Synchronize Their Twitter And TV Ad Campaigns
Almost four months after acquiring social TV analytics company Bluefin Labs, Twitter has premiered Twitter TV Ad Targeting.
The brand new service is designed to enable Twitter and TV ad campaigns to be synchronized. Why does that matter?
Brand messages can be even more engaging (fans are seeing it in two places), interactive (you can’t click on your TV screen), and measurable (goodbye, old school Nielsen ratings).
As Michael Fleischman, Twitter’s Product Manager of Revenue, wrote in a blog post announcing Twitter TV Ad Targeting,
“TV ad targeting works by using video fingerprinting technology to automatically detect when and where a brand’s commercials are running on TV, without requiring that advertiser to do any manual tracking or upload media plan details.
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