Twitter Is Giving Its Users More Control Over Personalization, Data Usage

The social network also updated its Privacy Policy

Twitter is rolling out updates “in the coming days” to better enable its users to control how their information on the social network is used.

The Your Twitter Data section of and its applications will now give users control over information including their demographic and interest data, as well as advertisers that have included them in tailored audiences.

Twitter’s Personalization and Data settings will feature more control over how users’ experiences on the social network are personalized and how their information is shared via certain partnerships Twitter is involved in, and users can easily fine-tune their personalization settings and opt out of “various types” of data usage and sharing.

Finally, when users log in to Twitter, their devices will be associated with their accounts in order to ensure authentication and personalization, and Twitter said in a blog post:

We may also personalize your experience based on information from other devices besides the ones you use to log into Twitter—you can turn this off in your Personalization and Data settings. For example, if you visit websites with sports content on your laptop, you can use this setting to help control whether we show you sports-related ads on Twitter for Android or iOS.

Twitter also announced the following updates to its Privacy Policy, directing users to its Help Center for further information:

  • Web data: We’ve expanded how we use and store data from other websites that integrate Twitter content, like embedded tweets. This will allow us to further improve and personalize our services, connecting you with the stories, brands and organic content you care about most. We do not store web page visit data for users who are in the European Union and EFTA (European Free Trade Association) States. We’re also excited to announce that we will be participating in the Swiss-U.S. Privacy Shield and adhering to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
  • Data sharing: We’ve updated how we share non-personal, aggregated and device-level data, including through some select partnership agreements that allow the data to be linked to your name, email, or other personal information—but only when you give your consent to those partners.

Image of bird in hand courtesy of zakokor/iStock. David Cohen is editor of Adweek's Social Pro Daily.