Twitter Punches Its 24-Hour Livestreaming Ticket to Sports Network Stadium

The network is available on its website and via @WatchStadium and PlutoTV

24 hours of sports every day Stadium

Multiplatform sports network Stadium will livestream on Twitter 24 hours per day.

Stadium—which announced an agreement Wednesday to livestream 15 college football games on Facebook—will offer live and on-demand games and events, highlights, classic games and original fare including daily live studio programming.

The network is available on its website and via @WatchStadium and PlutoTV.

Stadium will air several-hundred live games on its linear network and also give fans access to more than 2,500 college games, including football, basketball (men’s and women’s), lacrosse and volleyball from conferences such as the Mountain West Conference, West Coast Conference, Patriot League, Conference USA and Southern Conference.

The network’s three signature studio shows are Inside the League, Campus Insiders and The Rally.

Stadium also announced that it will introduce Stadium Plus—more than 500 exclusive live games, classic events and ad-free re-airs and video-on-demand content—“in the coming weeks,” for $4.99 per month.

Twitter chief operating officer Anthony Noto said in a release announcing the agreement, “We’re excited to be a part of this innovative launch bringing Stadium’s 24/7 sports programming to Twitter. Sports fans on Twitter will enjoy free access to Stadium’s mix of live sports, live original studio programs and on demand events and be able to join the real-time conversation around this premium content.”

Stadium CEO Jason Coyle added, “We stand alone in our ability and enthusiasm for taking the concept of a television style 24/7 network into a new digital marketplace and aligning our distribution with current fan behaviors and next generation platforms.” David Cohen is editor of Adweek's Social Pro Daily.