Twitter Is Debuting 30 New Shows Focused on Activism, Entertainment and Sports

NBCUniversal will sponsor seven of the new shows

Twitter is debuting 30 new shows this year focused on news, sports and entertainment. Getty Images
Headshot of Marty Swant

During Monday night’s Digital Content NewFront presentation, Twitter announced it’s debuting 30 new shows for its platform, as the company continues its bets on news and video.

At the company’s second annual NewFront, the company said it signed a multi-year partnership with NBCUniversal, which will sponsor seven of the new shows with content from the following: NBC, NBC News, MSNBC, Telemundo, TODAY and E! News. Content will include both live and original programming across entertainment, lifestyle, pop culture and events overage.

This news comes just a week after the company reported profitable first-quarter earnings. According to Twitter, video views have doubled in the past year, with video now accounting for more than half of all ad revenue.

While the NewFront presentation is meant to draw in advertisers, some have already signed on, including Wendy’s and Heineken.

Along with premium content from media companies, Twitter also announced new ways for individuals to create and monetize on the platform. Niche—the Twitter-owned platform for matching social media influencers with brands—will begin working with a variety of individuals on original scripted content series, which will be sponsored by in-stream video ads.

In addition to the shows from NBCU, Twitter will debut a variety of other new shows. Here’s a look at some of what’s planned for 2018:

  • Ellen Digital Studios will feature a series called CELEBrate that follows “deserving folks” meeting their idols.
  • Live Nation will host a concert series featuring bands and solo artists, along with live coverage from music festivals including BottleRock and Bonnaroo.
  • Hearst Magazines Digital Media’s Delish will create a series called “Food Day,” which will explore “the best food holidays” in the U.S.
  • Another Hearst show from Seventeen called “IRL” will showcase pop culture and fashion along with news related to music, movies, TV and activists from around the world.
  • Viacom will have a series of shows from Comedy Central, BET, MTV News and MTV News International.
  • BuzzFeed News debuted its first video content with Twitter last year and will extend its partnership for its live morning show “AM to DM.”
  • Vice News and NASA are planning a show called “The New Space Race” focused on the mission to Mars. The series will showcase private and public explorations in outer space featuring interviews with scientists, entrepreneurs, fans and companies.
  • The Weather Channel is creating Pattern, a new brand focused on science and weather.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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