Twitter Expands Trends and Translations

Twitter has taken another step in its quest to become relevant in every corner of the globe with an expansion of its trends and translation features. The expansion gives tweeters new resources, but still only 140 characters or less.

Twitter has taken another step in its quest to become relevant in every corner of the globe with an expansion of its trends and translation features. The expansion gives tweeters new resources, but still only 140 characters or less.

The social networking site debuted “Trending Topics” just this year in an attempt to localize the Twitter experience for users, and its popularity has led to an expansion that includes 14 new countries and six more cities.

The tool, which shows users the most tweeted words and phrases in particular world cities and countries, “is in high demand from folks in cities that aren’t yet on the list,” the company announced in a blog post.

The new countries include Argentina, Australia, Chile, France, Germany, India, Indonesia, Italy, Netherlands, Singapore, Spain, Turkey and Venezuela. Among the new cities are Detroit, Miami, Minneapolis, Rio De Janeiro, Sydney and Toronto.

Twitter also promised “more and more cities and countries to come.”

And to make sure tweeters in all those locations can spot the Trends, the company will now be displaying tweets from other languages in the user’s native language.

Describing itself as a “global communications tool,” Twitter said it was adding the feature to accommodate the “many different languages spoken in Tweets.”

“We are now using Google Translate to display Tweet translations in the details pane to give people more access to what people are talking about around the world.”

This feature is accessible to only a small percentage of users now, but will be rolled out site-wide in the coming weeks.