Twitter Awards to Highlight Top Marketing Efforts

Will the acceptance speeches be limited to 140 characters or less? Twitter Monday announced the first-ever Twitter Awards.

Will the acceptance speeches be limited to 140 characters or less? Twitter Monday announced the first-ever Twitter Awards.

The social network created the Twitter Awards to recognize the best creative work by marketers advertising on Twitter, just as the Facebook Awards does for Facebook and Instagram.

There are six categories, and Twitter will award one gold prize, two silver prizes and three bronze prizes in each. Vice president of global brand and creative strategy Joel Lunenfeld detailed the categories in a blog post:

  • The #Live award recognizes the campaigns that best used Twitter to connect with people live during events, television and global moments, because everyone wants to talk about what’s happening now.
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