Twitter And Fox Team Up For A Social TV Partnership

NBC isn’t the only TV network tapping Twitter for fall season hype.

Fox and Twitter have entered into a partnership to promote Fox programs through tweeted video clips and enable the network’s advertisers to use Twitter’s ad platforms for promotion.

In an announcement yesterday, Fox said it would start using Twitter to distribute clips of upcoming TV shows, tout highlights of live events and even share video after episodes of various shows have aired.

It’s a smart move, given Twitter’s tight relationship with TV.

And Fox has already utilized Twitter for several social promotions. The network used Twitter voting in the first season “The X Factor” and this year, it allowed viewers of “American Idol” to weigh in on certain elements of the show using Twitter hashtags. The results were displayed in real-time on the TV screen. Good stuff.

Fox plans to start using the new Twitter promotions this summer and hopes to extend them to full broadcasting lineup this fall.

Do you agree that Twitter is basically like a second TV channel? Hit the comments!