Allison Stadd

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INFOGRAPHIC: Facebook Will Beat Twitter For Super Bowl Ad Conversation

Performance Marketing

Let's be honest: You watch the Super Bowl as much for the ads as for the football. And the always hotly anticipated ads make for great conversation, both in real-life [...]

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Lessons From How Top Brands Used Twitter During Q4 Of 2013 [STUDY]

Performance Marketing

In a new comprehensive study, Simply Measured examined some of the world’s top brands and fastest-growing companies to assess their Twitter tactics and determine what marketers can learn from them [...]

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Sportsmanias Offers Super Bowl 2nd-Screen Experience With Head-To-Head Twitter Feeds

Performance Marketing

Real-time sports team news aggregator Sportsmanias.com is making a play to be your second-screen experience during Super Bowl 2014. The startup’s redesigned website includes a dual stream head-to-head Twitter feed [...]

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Polar Vortex + Winter Storm Janus Highlights On Twitter [PHOTOS]

Performance Marketing

We’re in the midst of Polar Vortex Round 2, with much of the eastern half of the U.S. shivering in its boots at temps as low as -32°F (Crane Lake, [...]

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How Social Media Influences Purchase Decisions [INFOGRAPHIC]

Performance Marketing

It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions. The infographic below by Invesp

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Multilingual? Help Translate Twitter Into One Of 48 Languages

Performance Marketing

Did you know only 34% of tweets across the Twitterverse are in English? Volunteers around the world help translate Twitter into nearly 50 languages from Afrikaans, Albanian, and Arabic to [...]

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Evolution of a Selfie-Obsessed Generation [Infographic]

Performance Marketing

Thanks to an increase in usage of 17,000 percent, Oxford English Dictionary crowned ‘selfie’ the 2013 word of the year. But how exactly did selfies become such an integral part [...]

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JBL Brings Sound Design To Social Media With “Tweet Music” Digital Experience

Performance Marketing

Music design and manufacturing company HARMAN knows how to bring music to the masses, never more so than now with the launch of their audio electronics company JBL’s cool new [...]

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Second #TwitterFiction Festival To Take Place March 12-16

Performance Marketing

Together with the Association of American Publishers and Penguin Random House, Twitter will present its second #TwitterFiction Festival, March 12-16. Twitter calls the virtual event a “digital storytelling extravaganza,” one [...]

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A Patriots vs. Broncos NFL Playoff Game Twitter Recap [DATA]

Performance Marketing

The Denver Broncos put away the New England Patriots last night, 26-16, during the AFC Championship NFL playoff football game. The stakes were high, and the activity on Twitter was [...]