How Social Media Influences Purchase Decisions [INFOGRAPHIC]

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

How Social Media Influences Purchase Decisions [INFOGRAPHIC]

It’s not just Pinterest that drives e-commerce sales; turns out Facebook, Twitter and even YouTube also play an influential role in consumers’ purchase decisions.

The infographic below by Invesp breaks down the major social networks’ impact on online shopping.

Key takeaways:

– 4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a favorite on Twitter, Facebook or Pinterest.

– 50% of those purchases take place within a week; 80% take place within 3 weeks.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in