Lessons From How Top Brands Used Twitter During Q4 Of 2013 [STUDY]

In a new comprehensive study, Simply Measured examined some of the world’s top brands and fastest-growing companies to assess their Twitter tactics and determine what marketers can learn from them to help build their own strategy.

The methodology behind the study:

– Simply Measured analyzed the Twitter activity of the Interbrand 100 list during Q4 (October–December) of 2013, and compared it to the activity of the 100 companies on the Forbes 100 Best Small Companies in America

– The team analyzed: 129,300 brand tweets, 12.7