Twitter Adds Director of Virtual Reality, Augmented Reality

Twitter is turning to a former Apple designer to spearhead its push into virtual reality and augmented reality.

Twitter is turning to a former Apple designer to spearhead its push into virtual reality and augmented reality.

Will Mason of UploadVR reported that Alessandro Sabatelli has joined Twitter as director of VR and AR, and Sabatelli said in his LinkedIn profile that his goal is to “empower us all in the spatial computing revolution.”

While at Apple, Sabatelli helped create the iTunes music visualizer and worked on the user interfaces for iOS, iOS X and Watch OS, Mason reported, adding that after Apple, he had been working on VR and AR with IXOMOXI, which was acquired by Twitter.

Twitter acquired machine learning company Magic Pony Technology earlier this month.

Readers: What do you think Twitter has in store in terms of VR and AR?

Photo courtesy of Alessandro Sabatelli Twitter account. David Cohen is editor of Adweek's Social Pro Daily.