Twitter Rocked as the Tide Rolled to Another National Championship

The game-winning touchdown pass spurred 54,000 tweets per minute

The first-ever Twitter Emoji Trophy was presented to Alabama Twitter
Headshot of David Cohen

The University of Alabama’s thrilling 26-23 overtime victory over the University of Georgia in the College Football Playoff National Championship game Monday night had Twitter abuzz.

The game-winning touchdown pass from Crimson Tide quarterback Tua Tagovailoa to wide receiver DeVonta Smith generated 54,000 tweets per minute.

It was followed by Alabama kicker Andy Pappanastos’ missed field goal at the end of regulation, which sent the title tilt into overtime (37,000 tweets per minute); and Georgia counterpart Rodrigo Blankenship’s 51-yard field goal in overtime, which gave the Bulldogs a short-lived 23-20 lead (34,000 tweets per minute).

Twitter also unveiled its first-ever Twitter Emoji Trophy, which was presented to victorious Alabama on the postgame celebration stage.

In addition, Crimson Tide fans who add #RollTide to their tweets will have access to a hashtag-triggered emoji until the next champion is crowned, marking the first time a sports team has been featured in such an emoji for an entire year.

Facebook said it wasn’t releasing any data related to the game.

Twitter said the three most-mentioned Alabama players Monday night were:

  1. Jalen Hurts
  2. Tagovailoa
  3. Bo Scarbrough

And the three most-mentioned players from Georgia were:

  1. Jake Fromm
  2. Sony Michel
  3. Nick Chubb David Cohen is editor of Adweek's Social Pro Daily.