TV Shows Look To Mobile Apps To Get More Social

In a competitive television market, shows are turning to mobile apps as a way to engage viewers and keep them tuning in every week. The majority of the apps provide video clips, photos, news, and incorporate the show’s Twitter feed. Fans of late night television who have Android smartphones can get free apps for Lopez Tonight, Conan O’Brien, and Late Night with Jimmy Fallon.

USA Network is increasing the amount of interaction with the viewers of it’s upcoming reality competition series WWE Tough Enough.