TrueCar Acquires Honk.com, Speeds Toward Auto-Buying Social Network
Automotive social media company Honk.com secured a parking space in the garage of TrueCar, as the automobile pricing trend monitor and forecaster announced that it would acquire Honk.com. Financial terms were not disclosed.
Automotive social media company Honk.com secured a parking space in the garage of TrueCar, as the automobile pricing trend monitor and forecaster announced that it would acquire Honk.com. Financial terms were not disclosed.
News Corp., an early investor in Honk.com, will retain an equity stake in TrueCar, and TrueCar will operate and manage consumer auto-buying content and programs for several of the media giant’s online properties.
Honk.com was founded by auto industry veteran Tom Taira, who has consulted for automakers including General Motors, Volkswagen, Mazda, and Toyota, on e-commerce development and product strategies.
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