Toyota and its Ongoing Reputation Redo

Toyota needs “a better approach to dealing with what remains a crisis of confidence among consumers” says a Globe and Mail story. With other brands biting at its heels — Hyundai is set to launch the Elantra, Ford with a new Focus on the way and Honda’s new Civic on the horizon – the company’s new Corolla is a start, it says.

New headlights, taillights, and grille are a plus, for example, but paired with a “seemingly endless list of recalls,” the company “keeps undermining the incredible performance of their vehicles,” the story quotes DesRosiers Automotive Consultants data saying.

The