Karen Schwartz


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    Brand Bonus: Ford Gets Good Reviews from Consumers

    Digital

    Ford is finding favor with consumers. BNET writes about the company’s ranking as “most improved” automaker in Consumer Reports’ annual auto survey, and how it is “getting the benefit of [...]

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    Top Three Takeaways from Brandhackers Social Commerce Panel

    Digital

    Monday night’s Brandhackers happy hour meetup brought together an audience of entrepreneurs and business owners for a talk on using ‘deal-of-the-day’ social technologies to build and retain a strong, targeted [...]

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    Watch Promo on Facebook, Win Chipotle Burrito

    Digital

    There’s no such thing as a free lunch, but watch a video promoting NBC’s new America’s Next Great Restaurant on its Facebook page and you can at least get a [...]

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    Revolving Door: 2.24

    Digital

    Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter: Ann Powers has been named pop music critic at NPR Music. She had been pop music critic at Los [...]

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    Super Soda: Coca-Cola’s Competitive Corporate Image

    Digital

    Coca-Cola India will make a communications push this summer, complete with “new brand ambassador” cricket star Sachin Tendulkar, reports the Financial Express. Meanwhile, PepsiCo India has four TV commercials and [...]

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    Unions Could Benefit from Awareness Push

    Digital

    While state and local employee unions have made tough choices in response to “economic realities of their state,” they need to communicate their activities more clearly with the public, a [...]

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    Revolving Door: 2.17

    Digital

    Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter: Jennifer Marquez has been named health editor at Parade. She had been senior editor, health at O: The Oprah [...]

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    JPMorgan Chase’s Fund for the Next Big Thing

    Digital

    JPMorgan Chase is placing its bets on social media. The firm is getting ready to put a new social media investment fund in place targeting Internet and new media ventures, [...]

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    Airlines Using Social Media to Build Loyalty for Loyalty Programs

    Digital

    American Airlines’ frequent flyer program participants may find themselves with a new Facebook friend — their airline. AOL Travel News reports that the airline is the “first airline company in [...]

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    Chrysler Keeps Detroit Tagline Rolling

    Digital

    First it was a commercial. Now, Chrysler’s “Imported From Detroit” campaign, which aired during the Super Bowl, is moving into merchandise. Advertising Age writes about the company’s plan to launch [...]