TikTok Creates Dedicated Page to Mark Juneteenth

The video creation app teamed up with BlkFreedom.org on a special video presentation

A #Juneteenth banner on Discover brings up a list of social justice organizations TikTok
Headshot of David Cohen

TikTok created a dedicated page within its application for Juneteenth Friday containing resources about the holiday and Black history, as well as informational and thoughtful videos from creators.

A #Juneteenth banner on the app’s Discover page brings up a list of social justice organizations that users can support.

TikTok also teamed up with BlkFreedom.org to connect to its special initiative with six Black museums and historical institutions from across the U.S.

A video presentation will feature: Librarian of Congress Carla Hayden, the first woman and first African American to lead the Library of Congress; Johnnetta Cole, anthropologist, educator, museum director and the first Black woman to serve as president of Spelman College; and Lonnie G. Bunch III, the first African American and first historian to serve as secretary of the Smithsonian Institution.

TikTok said in a blog post, “We recognize the Juneteenth holiday as a day of celebration for African Americans; a time for reflection and learning, connection and engagement, and support and action. We are inspired by those using this time to understand how systemic racism impacts the Black community, and we stand with those who recognize that Black Lives Matter—yesterday, today and tomorrow.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.