This Is How CBD-Infused Products Really Work

A chief science officer explains

Video: Nick Gardner; Editor: Breana Mallamaci
Headshot of Ann-Marie Alcántara

Like the sudden popularity of avocado toast, CBD, also known as cannabidiol, is everywhere.

It’s in trendy beverages geared towards millennials like Recess and in creams and other types of topicals that are entering the mainstream at retailers like Sephora, Ulta and CVS.

Since the CBD market shows no signs of slowing down, we thought it would be a good idea to learn more about it. Enter: Dr. Alex Capano, chief science officer at Ananda Hemp, a CBD company, who helps explain what CBD is, the types of health benefits it offers and how it actually ends up in all these products.

Watch above to finally learn what all the CBD hype is about.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.