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The California-based CBD brand Medterra is about to get more mainstream visibility, thanks to a rollout in a major pharmacy chain—and some clever digital advertising.
This week, CVS Pharmacy began stocking the shelves of 500 stores in seven states (California, Colorado, Illinois, Indiana, Kentucky, Maryland and Tennessee) with products that have CBD, or cannabidiol, which has become increasingly popular with consumers for treating a variety of ailments including pain relief, sleep difficulties and anxiety.
Medterra, one of the first CBD brands entering CVS stores, will be selling its topical cooling cream, which uses a combination of CBD and other ingredients.
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