Amid the confusing and complex world of ad tech, one new startup is hoping to take advantage of the fragmented environment and make the manual process of app install campaigns a little less tedious.
Acquired.io, based in the Silicon Valley city of Foster, Calif., is launching with a platform for managing campaigns across platforms like Facebook, Google, Snapchat and various ad networks. The company wants to help developers more efficiently manage a growing number of channels that it says has grown from 700 in 2015 to more than 1,500 in 2017.
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