Think Mobile -- Smart Mobile Marketing
Bravo Media vice president of emerging media Aimee Viles outlined her cable network’s mobile strategies during a Smart Mobile Marketing panel at mediabistro.com‘s Think Mobile conference at Comix in New York Wednesday afternoon.
On Bravo’s corporate perception of mobile, Viles said:
Bravo as a company, fundamentally, really looks at all of these different types of new media as a part of its business. We really think about: Who are our fans, and how are we engaging with them? We don’t really think about things on a campaign basis.
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