These Entrepreneurs Are Navigating the ‘Wild West’ of AI With Real-World Results

Delivering increased sales, brand safe environments

Video/Editor: Nick Gardner
Headshot of Chris Ariens

When Andrew Carnegie opened his landmark Music Hall in 1891, he could have hardly imagined what would took place there 128 years later. On Thursday morning, Adweek convened some of the brightest entrepreneurs who are tapping the limitless potential of artificial intelligence, which—along with machine learning—is predicted to add $16 trillion to the global economy by 2030.

Among the thought leaders sharing their intelligence were Michelle Boockoff-Bajdek, CMO of IBM Watson, Ricky Ray Butler, CEO of BEN (Branded Entertainment Network) and Phil Schraeder, president and COO of ad exchange GumGum. We caught up with all three business leaders after their presentations to talk about today’s real-world applications of AI.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.