The Wrong Idea About Facebook Apps

I have a number of people contacting me in regards to Facebook application development. Many of these people want to leverage Facebook to help drive traffic to their websites. A number of those individuals would like to drive traffic to their social networks. This is an interesting phenomenon that I have been thinking about. People trying to leverage Facebook to build the user base of their social network or general website. Is this an effective model?

While you can use Facebook to drive traffic to your website, putting most of the functionality on your own website is not going to be an effective model.

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