The Ticker: NBA PR; Gilad Schalit’s release;; Top Facebook pages; Herman Cain’s ode to pizza

Yahoo! SportsNBA winning public fight with players

Associated PressMassive publicity campaign helped secure Israeli soldier’s release

San Francisco ChronicleTech vets launching new social media platforms

Inside FacebookThe 25 Most Liked Pages on Facebook, Fall 2011

MashableHerman Cain Sings “Imagine There’s No Pizza”